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Home > Sound Stories > Sound Stories #016 – Why Your Brand is Not the Hero
Podcast: Sound Stories
Episode:

Sound Stories #016 – Why Your Brand is Not the Hero
Category: Arts
Duration: 00:00:00
Publish Date: 2017-05-17 23:00:08
Description:

Who is the hero of your brand storytelling? According to Scott Monty, CEO, Co-Managing Partner at Brain+Trust Partners, if it’s your brand, then you’re missing the mark. Listen as Scott talks about GE, Coca-Cola, Ford and other brands who are winning at brand storytelling – and why their strategies work. Bonus: Listen in as Scott goes a step beyond with tips and tricks on how to harness the power of influencer marketing.
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