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Emotional design can help your story come alive in new and imaginative ways…as long as you know what it is! Erika Lutz, Creative Director at Lumosity shares how she and her team use emotional design to help motivate, entertain and engage their audience of brain-training game enthusiasts. Get the scoop on what emotional design is, and find inspiration on how you can incorporate it into your communications too.
Lumosity’s: www.lumosity.com
Emotional Design: Why We Love (or Hate) Everyday Objects by Don Norman https://www.nngroup.com/books/emotional-design/ |
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