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	Podcast:		Optimal StartUp Daily
	Episode:		1967: Sales Process: How To Handle Objections And Use Closing Techniques by Brian Tracy on Negotiation Skills
	Category:		Business
	Duration:		00:08:23
	Publish Date:		2026-02-18 08:00:00
	Description:		Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1967: Brian Tracy explains how objections are actually signals of interest, and how top salespeople use them to build trust and guide buyers toward action. With simple yet powerful closing techniques like "Feel, Felt, Found" and the "Directive Close," he shows how to turn hesitation into confident decisions and dramatically increase your closing rate. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/sales-process-handle-objections-and-use-closing-techniques-sales-funnel/ Quotes to ponder: "Objections indicate interest. And successful sales have twice as many objections as unsuccessful sales." "Virtually every objection on the basis of price is made for a reason other than price. Your job is to find the real reason." "Remember, the future belongs to the 'Askers.' The future belongs to people who ask for appointments, ask for information and ask for the order."
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