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	Podcast:		Optimal StartUp Daily
	Episode:		1872: [Part 1] Killing My Baby: Why I Shut Down My Longest-Running Business by Nick Loper of Side Hustle Nation
	Category:		Business
	Duration:		00:07:06
	Publish Date:		2025-11-15 08:00:00
	Description:		Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1872: Nick Loper reflects on the emotional and strategic decision to shut down his first and longest-running business, ShoeSniper, after a decade of operation. This candid story challenges the myth of never quitting by showing how shifting market forces, rising ad costs, and declining commissions can turn a once-profitable venture into a slow bleed, making quitting not just okay, but necessary. Read along with the original article(s) here: https://www.sidehustlenation.com/shoesniper-postmortem/ Quotes to ponder: "Most of what you read in the entrepreneurship world is about perseverance and 'never giving up.' But it's not true." "Quitters never win and winners never quit." Episode references: PriceGrabber: https://www.pricegrabber.com/
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