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Home > Legends & Losers > 060: It’s the Category
Podcast: Legends & Losers
Episode:

060: It’s the Category
Category: Education
Duration: 00:00:00
Publish Date: 2017-08-15 01:59:00
Description:

 Reprinted from SandHill.com Category: The Single Point of Failure Why did Google win in search? Then lose with Google Docs? Why did Amazon win with AWS? Then lose in smart phones? And why did Colgate win in toothpaste? Then lose with lasagna!? In a word, category. It turns out attacking existing market categories with…

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