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Home > Legends & Losers > 129: Branding Icon: From Surf Bum to Business Pirate w/Santa Cruz Legend Rich Novak
Podcast: Legends & Losers
Episode:

129: Branding Icon: From Surf Bum to Business Pirate w/Santa Cruz Legend Rich Novak

Category: Education
Duration: 00:00:00
Publish Date: 2018-03-01 12:10:14
Description:

Rich Novak is such a legend he actually has the rights to the name Santa Cruz. What is it like to build brands that have become synonymous with the city? How did he contribute to the skateboard industry in major ways? On this episode business pirate, branding genius, co-founder of Thrasher Magazine and early pioneer…

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