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Home > Founder's Journal > My Conversation with Alicia Tillman
Podcast: Founder's Journal
Episode:

My Conversation with Alicia Tillman

Category: Business
Duration: 00:12:51
Publish Date: 2020-07-22 08:30:00
Description:

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

  • All marketing is B2C marketing
  • Communicate the balance between autonomy and authority
  • Understand history to set strategy

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