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Home > Fast Company > Innovators Uncensored - How SoulCycle, Drybar, and Casper created cult brands
Podcast: Fast Company
Episode:

Innovators Uncensored - How SoulCycle, Drybar, and Casper created cult brands
Category: Business
Duration: 00:17:02
Publish Date: 2017-08-25 18:32:24
Description: This show offers an inside look at some of America’s cult brands: businesses that have achieved the sort of extreme and even irrational customer loyalty that executives and entrepreneurs dream of. Can you orchestrate that word-of-mouth marketing as a company? And how much of this devotion is accidental? We sat down with the founders of SoulCycle, Drybar, and Casper to find out.
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