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This episode sponsored by Skydeo LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this revealing Dropping Bombs episode, Mike Ford, CEO of Skydeo, breaks down the massive data industry that powers modern advertising. From his garage startup with a Super Bowl commercial to building one of the largest data companies in America, Mike explains exactly how "free" apps actually make billions—by turning your everyday habits into precision advertising gold. Think your phone is just listening? It's worse—it's predicting what you'll do next. Mike reveals the real business model behind your smartphone: how apps legally collect data, why companies pay millions for insights, and how this enables eerily accurate ads. From a near-death experience to a mushroom trip launching Skydeo, this is an entrepreneurial journey of turning data into empire. Learn why data is the new oil, how targeting actually works, and what every business owner needs to know about the internet's hidden economy. |
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