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Home > Conscious Style Podcast > 27) How Brand Resale Programs Work (+ Can They Can Help Reduce New Production?) with Cynthia Power of Recurate
Podcast: Conscious Style Podcast
Episode:

27) How Brand Resale Programs Work (+ Can They Can Help Reduce New Production?) with Cynthia Power of Recurate
Category: Arts
Duration: 00:38:50
Publish Date: 2021-11-23 06:00:00
Description:

For this episode, I had the pleasure of speaking with Cynthia Power, an expert in brand resale programs. Cynthia currently helps brands build and optimize their resale programs at Recurate, a full-service recommerce partner for brands, whose clients include Mara Hoffman and RE/DONE. Before that, Cynthia worked as the Director of Eileen Fisher's take-back and resale program. And as you may know, Eileen Fisher has been a major trailblazer in the brand resale space.

Cynthia is also an avid thrifter and self-proclaimed vintage fanatic herself, so she has a lot of great insight into the secondhand fashion space.

In this episode Cynthia is addressing topics like:

  • What are the differences between brand-led resale programs vs. third-party platforms like a ThredUP or Depop?
  • What do the logistics look like for a brand's resale program? And what are the challenges to getting a resale program off the ground? 
  • And how can brands design for resale from the very beginning? 

Cynthia is also addressing some of those big difficult-to-answer and hotly debated topics, like:

  • How can we start to get fashion to *finally* talk about reducing new production?
  • And does resale give brands an "excuse" to continue to overproduce since they have a home for that unsold stock?

Let's dive into this conversation with Cynthia to get the answers to all of these questions, and more.

Quick reminder: If you enjoy this conversation, make sure to hit subscribe or follow on your favorite podcast app! so that you don't miss future conversations like this one.

 

 

FULL SHOW NOTES & TRANSCRIPT

https://www.consciouslifeandstyle.com/fashion-resale-recurate/

 

 

WATCH THIS INTERVIEW ON YOUTUBE (coming soon):

https://www.youtube.com/channel/UCIKaxSd78Hqa8XA6cQf8tvg

 

 

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