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Home > Conscious Style Podcast > 24) The Fascinating Psychology Behind Fashion and Consumption with Shakaila Forbes-Bell
Podcast: Conscious Style Podcast
Episode:

24) The Fascinating Psychology Behind Fashion and Consumption with Shakaila Forbes-Bell
Category: Arts
Duration: 00:44:12
Publish Date: 2021-11-02 05:00:00
Description:

Have you ever wondered what really drives consumption? What the motivations are — on a psychological level — that drive people to consume. 

Can psychology help explain this rapid increase in consumption that we've seen in recent years and help us understand why it's so difficult to shift towards more conscious consumption habits? 

And then on the flip side of that, how could we potentially use behavioral psychology to help us communicate about sustainable fashion in the most effective way possible?

These are big questions that I am definitely not qualified to answer but our guest is! I'm talking with Shakaila Forbes-Bell, a published Fashion Psychologist, writer, consultant, and owner of FashionisPsychology.com, a platform dedicated to making academic research into Fashion Psychology more accessible.

Shakaila is also going to explore:

  • How representation in fashion and media influences behavior and beliefs,
  • What the impact of virtue signaling or performative inclusion in fashion is,
  • And why people might actually buy MORE when they perceive something to be sustainable, and more.

 

FULL SHOW NOTES & TRANSCRIPT

https://www.consciouslifeandstyle.com/fashion-consumer-psychology/

 

WATCH THIS INTERVIEW ON YOUTUBE:

https://www.youtube.com/channel/UCIKaxSd78Hqa8XA6cQf8tvg

 

RELEVANT LINKS:

 

CONNECT WITH SHAKAILA & FASHION IS PSYCHOLOGY

 

CONNECT WITH CONSCIOUS STYLE:

 
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