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On this episode of K-Swiss Live, Barney welcomes Gabriella Gomez to the team and podcast. Gabriella is the new marketing director and comes with a powerful resume in music, esports, and fashion. Barney and Gabriella talk about the drop culture, esports, and the evolution of influencer marketing. They talk about the strategy of reviving K-Swiss with collaborations and understanding how consumers have changed their buying strategy. Lastly, Barney and Gabriella share what they are reading to stay inspired and in tune with modern business culture. They end by giving shout outs to @ChaseJarvis, Tyler Babin @babin, and @RedRomina for showing us love on their socials. Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Follow us on Instagram: https://instagram.com/kswiss Follow Gabriella on Instagram: https://www.instagram.com/gabriellag0mez/ And please show us love by leaving a review and rating the show! Show produced by Christian (XIAN) Williams. |
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