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	Podcast:		CEOs Wear Sneakers
	Episode:		Tyler Schmitt \| VaynerMedia
	Category:		Business
	Duration:		00:40:07
	Publish Date:		2018-07-19 10:14:43
	Description:		In this episode, we celebrate the launch of the new Gary Vee 003 line, Clouds and Dirt. Tyler talks about the process of creating and promoting the shoe, the vision behind it, and why Gary’s brand has been as successful as it is. He explain K-Swiss’s personal approach to connect with its fans on Twitter, and how living in the digital age has made promoting the brand as well as connecting the brand with the fans easier with the rise of social media. Tyler also discusses his personal background with sneakers and how his interest in sneakers developed, his experience working as Gary’s assistant, and how aspiring fashion designers and artists can get in contact with the brand. Tyler emphasizes the brand’s hard work ethic to create shoes with details that cater to the fans.
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