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	Podcast:		CEOs Wear Sneakers
	Episode:		Snow Tha Product \| Rapper
	Category:		Business
	Duration:		00:40:25
	Publish Date:		2018-10-11 02:00:00
	Description:		In this episode, Barney Waters and Hommy Diaz welcome to the podcast rapper, entertainer, and entrepreneur, Snow Tha Product. Snow is a self-made, self-taught businesswoman, who successfully launched the company, Product Entertainment in 2007. With a combination of hustle, determination and will to succeed, Snow has built a brand that is both unique and influential, especially with her target audience of young Hispanics. Barney, Hommy and Snow discuss the importance of brands taking a stand for social justice issues. They talk about the Dreamer Movement and its relevance in today’s society. Snow discusses her pride in her heritage, her entrepreneurial spirit, and gives advice for any dreamers out there who wish to make a difference. Finally, in honor of Hispanic Heritage Month, the K-Swiss team announces the launch of their Dreamer Pack shoes as well as a future collaboration with Snow Tha Product.
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