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Home > CEOs Wear Sneakers > Omar & Kirk | Social Media Marketing AMA
Podcast: CEOs Wear Sneakers
Episode:

Omar & Kirk | Social Media Marketing AMA
Category: Business
Duration: 00:57:08
Publish Date: 2018-10-25 12:36:44
Description:

In this special AMA (Ask Me Anything) edition of the CEOs Wear Sneakers podcast, Omar and Kirk field audience questions in a fun and unique style befitting the K-Swiss brand. Kirk is the director of e-commerce for K-Swiss global brands and Omar is a community manager. Together, they make up almost half of the K-Swiss digital marketing team. Throughout the episode, Omar and Kirk discuss K-Swiss’ social media marketing, collaborations that the brand is working on, and how the brand maintains its authentic voice. They talk about what it’s like working for a brand like K-Swiss and how effective leadership and creative contributions from President Barney Waters has been vital to their success. Omar and Kirk speak to the reasons behind K-Swiss’ focus on dreamers, hustlers and other disruptors in the industry. Finally, they talk about the importance of being consistent, present and engaged in social media in order to be successful marketers.
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