Search

Home > Builders > CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?
Podcast: Builders
Episode:

CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?
Category: Technology
Duration: 00:56:16
Publish Date: 2018-10-23 16:02:01
Description:

Season 1, Episode 11 

This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:

  • How marketing spend is changing 
  • Reaching consumers in a world where media consumption is increasingly personalized
  • Brand safety 
  • As ads become commerce enabled, how does it change marketing? 
  • How do brands transform into content creators?

Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG 

Read our companion piece post here

Follow us on social media: 

Twitter

IG 

FB 

This episode of Builders was hosted and produced by Laila Oweda.

--- Send in a voice message: https://anchor.fm/betaworks-builders/message Support this podcast: https://anchor.fm/betaworks-builders/support
Total Play: 0