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Home > YouTube Creators Hub > How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity
Podcast: YouTube Creators Hub
Episode:

How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity

Category: Business
Duration: 01:01:36
Publish Date: 2025-04-18 10:00:00
Description:

This week, I’m joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.

We dive into:

  • Why creators should rethink their obsession with going viral

  • How Roberto’s 12-week “YouTube Night School” is empowering small creators

  • The difference between attention and value — and why money doesn’t always follow views

  • Evergreen vs. topical content: How to win long-term

  • Why packaging (title, thumbnail, timing) is everything

  • AI’s real impact on the creator economy — and what to do about it

Whether you’re just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.

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