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Our guest Prabhu Soundarrajan is President Elect of the International Society of Automation where he is responsible for strategy to create a better world through automation. He has over 20 years experience as tech executive in Fortune 100 and VC/PE-backed companies with various roles including business transformation. In this episode Prabhu and Bruce discuss: - The concept of the digital dress up.
- The different value drivers used.
- Profile of digital dress up candidate companies.
- Case study where multiple was expanded from 10x to 15x.
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