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Home > Crown Unfiltered - Car Design Podcast > Car Design Podcast | Stefan Ytterborn : Piece of Cake | Crown Unfiltered Ep #40


	Podcast:		Crown Unfiltered - Car Design Podcast
	Episode:		Car Design Podcast \| Stefan Ytterborn : Piece of Cake \| Crown Unfiltered Ep #40
	Category:		Arts
	Duration:		01:09:51
	Publish Date:		2021-04-22 09:21:35
	Description:		FOLLOW ME ON INSTAGRAM FOR MORE CONTEXT ON MY GUESTS: https://www.instagram.com/crownunfiltered/ VIDEO VERSION OF THIS EPISODE: https://youtu.be/L5bB7uFxVJw ABOUT STEFAN: He has founded multiple companies, put many young designers on the map and curated shows with design 'megastars' (Marc Newson, Ross Lovegrove, Philippe Starcke, Jasper Morrison). Stefan was also the guy that approached IKEA in 90's and presented his case as to why they had to invest in a proper design department. He spent 5 years helping them establish a team and their PS line, which is still around today! Stefan was the founder and CEO of POC (Sports helmets, apparel, sunglasses etc.), which was sold in 2015 for 65 million dollars. He said that this was the first time that he actually made any money throughout his career. Everything had always been passion-led and at times he found himself struggling to cover costs. He continues to lead his latest venture, Cake (Electric Bikes), with all the same passion and this is evident in their products. They are the most well thought-out and designed electric bikes on the market and one of the most exciting start-ups in the mobility space. Stefan has done so much in his career and is crazy busy. I prepped super hard for this in order to get the very most out of the hour we had together. This mans time is a gift and it is for free, so soak it up!!! CHECK OUT CAKE: https://ridecake.com/en/?gclid=CjwKCAjwmv-DBhAMEiwA7xYrd755pwWJAahe6yBqXmoA51YhRxBc8drdIXjtOZbuZnw-nWEC889JZxoCeakQAvD_BwE ==================================================== ABOUT ME: I am a South African Designer, Digital Modeller and the host of Crown Unfiltered. I will be talking to a cross section of people that work in the Car Design Industry. These will include designers, digital and clay modellers, vis artists and colour & material designers. The focus of our conversations will be centered around personal processes and experiences within the business. My aim is to demystify some of the preconceptions about this industry and give people an unadulterated glimpse into the business. I also wish to give the younger generation the opportunity to see that the people that these professionals come in different shapes and sizes and some of them will be unknown. The intention is to see that you should always be yourself and not let your job define or change who you are. Please get in contact if there is something specific you would like me to cover. I would also be really grateful if you could subscribe and share the podcast with anyone that has an affinity for cars, design or both. Thank you! Sam FIND ME HERE!!! : https://www.instagram.com/crownunfiltered/ https://www.linkedin.com/in/sam-ofsowitz-8b7a531a/ https://twitter.com/SOfsowitz https://www.facebook.com/crown.unfiltered.7
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