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Home > AdExchanger > Sizing Up Success Metrics, With The CMO Of True Religion
Podcast: AdExchanger
Episode:

Sizing Up Success Metrics, With The CMO Of True Religion
Category: Business
Duration: 00:52:01
Publish Date: 2026-01-21 10:30:00
Description:

True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.
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