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Home > AdExchanger > Channel Surfing The Future, With NBCU
Podcast: AdExchanger
Episode:

Channel Surfing The Future, With NBCU
Category: Business
Duration: 00:56:27
Publish Date: 2026-01-06 14:16:00
Description:

NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.
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