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Podcast: AdExchanger
Episode:

The Brand Safety Balancing Act
Category: Business
Duration: 00:53:14
Publish Date: 2025-12-30 10:30:00
Description:

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
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