Search

Home > AdExchanger > It's Game Over For Outdated Gamer Stereotypes
Podcast: AdExchanger
Episode:

It's Game Over For Outdated Gamer Stereotypes
Category: Business
Duration: 00:54:59
Publish Date: 2025-11-18 18:59:00
Description:

There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.
Total Play: 0