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Podcast: AdExchanger
Episode:

Why CFOs Overlook Marketing's True Impact
Category: Business
Duration: 01:00:16
Publish Date: 2025-10-21 16:39:00
Description:

Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
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