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Home > AdExchanger > ROAS? Nah. The Home Depot’s All About ROMO
Podcast: AdExchanger
Episode:

ROAS? Nah. The Home Depot’s All About ROMO
Category: Business
Duration: 00:44:58
Publish Date: 2025-08-26 09:30:00
Description:

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
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