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Podcast: AdExchanger
Episode:

Making Sense of DSP-SSP Convergence
Category: Business
Duration: 00:48:08
Publish Date: 2025-07-29 13:34:00
Description:

DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which describes itself as an end-to-end platform.
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