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Podcast: AdExchanger
Episode:

There's No Such Thing As An Attribution Easy Button
Category: Business
Duration: 00:50:00
Publish Date: 2025-07-15 10:00:00
Description:

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
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