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Podcast: AdExchanger
Episode:

Maybe Nielsen Is The Alternative Currency
Category: Business
Duration: 00:53:09
Publish Date: 2025-06-03 13:11:00
Description:

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”
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