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Home > AdExchanger > The Force Of Data Gravity, With Snowflake
Podcast: AdExchanger
Episode:

The Force Of Data Gravity, With Snowflake
Category: Business
Duration: 00:50:04
Publish Date: 2025-05-13 09:30:00
Description:

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms have become the foundation – or more like a facilitator – for technologies that are central to how digital advertising functions.
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