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Podcast: AdExchanger
Episode:

The Behavioral Economist’s POV On Marketing Measurement
Category: Business
Duration: 00:49:51
Publish Date: 2025-05-06 13:33:00
Description:

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.
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