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Podcast: AdExchanger
Episode:

What It Means To Measure ‘True ROI’
Category: Business
Duration: 00:49:07
Publish Date: 2025-03-04 10:30:00
Description:

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
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