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Podcast: AdExchanger
Episode:

The Power Of Creative Data
Category: Business
Duration: 00:51:56
Publish Date: 2025-02-18 19:26:00
Description:

Creative is a strong performance lever. In fact, according to CreativeX, ad creative is responsible for nearly half of sales lift – which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale. But that’s changing.
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