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Home > AdExchanger > Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Podcast: AdExchanger
Episode:

Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Category: Business
Duration: 00:55:22
Publish Date: 2025-02-11 15:12:00
Description:

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
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