Search

Home > AdExchanger > Brands, It’s Time To Test Those Alt IDs
Podcast: AdExchanger
Episode:

Brands, It’s Time To Test Those Alt IDs
Category: Business
Duration: 00:40:57
Publish Date: 2025-02-04 10:30:00
Description:

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
Total Play: 0