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Podcast: AdExchanger
Episode:

A Standard-Bearer For Standards
Category: Business
Duration: 00:49:46
Publish Date: 2025-01-21 17:11:00
Description:

What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It’s like when you plug in a new toaster. “You’re not worried that it's going to burst into flames and destroy your home,” Hovaness says.
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