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Podcast: AdExchanger
Episode:

Insight Is A Man’s Best Friend, With Mars Pet Nutrition
Category: Business
Duration: 00:51:38
Publish Date: 2024-12-03 16:22:00
Description:

Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
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