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Home > AdExchanger > Wendy Clark Says, ‘Do Your Homework’
Podcast: AdExchanger
Episode:

Wendy Clark Says, ‘Do Your Homework’
Category: Business
Duration: 01:04:13
Publish Date: 2024-11-14 16:21:00
Description:

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
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