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Home > AdExchanger > Back To Marketing Basics, With Back Market’s New CMO
Podcast: AdExchanger
Episode:

Back To Marketing Basics, With Back Market’s New CMO
Category: Business
Duration: 00:51:54
Publish Date: 2024-10-22 09:30:00
Description:

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.
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