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Podcast: AdExchanger
Episode:

The Move Toward Better Measurement
Category: Business
Duration: 00:53:17
Publish Date: 2024-08-06 09:30:00
Description:

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.
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