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Home > AdExchanger > Brand Safety Is Critical – But Don’t Overdo It
Podcast: AdExchanger
Episode:

Brand Safety Is Critical – But Don’t Overdo It
Category: Business
Duration: 00:49:15
Publish Date: 2024-07-09 09:30:00
Description:

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.
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