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Podcast: AdExchanger
Episode:

Measure Me This
Category: Business
Duration: 00:51:22
Publish Date: 2024-06-18 09:00:00
Description:

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.
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