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Podcast: AdExchanger
Episode:

The Case Against Last Click
Category: Business
Duration: 00:58:37
Publish Date: 2024-06-04 09:30:00
Description:

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.
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