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Home > AdExchanger > Roblox Breaks Into Programmatic
Podcast: AdExchanger
Episode:

Roblox Breaks Into Programmatic
Category: Business
Duration: 00:50:57
Publish Date: 2024-05-01 10:00:00
Description: Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.          
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