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Home > AdExchanger > Turning Signal Loss Into A Gain
Podcast: AdExchanger
Episode:

Turning Signal Loss Into A Gain
Category: Business
Duration: 00:50:35
Publish Date: 2024-04-16 09:30:00
Description:

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
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