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Podcast: AdExchanger
Episode:

All Marketing Is Performance Marketing
Category: Business
Duration: 01:00:04
Publish Date: 2024-04-02 09:30:00
Description:

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
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