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Podcast: AdExchanger
Episode:

Unpacking ‘Performance TV’
Category: Business
Duration: 00:53:10
Publish Date: 2024-03-05 10:30:00
Description:

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
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