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Podcast: AdExchanger
Episode:

Inside Ally Financial’s Big Bet On Generative AI

Category: Business
Duration: 00:52:00
Publish Date: 2024-02-06 10:30:00
Description:

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

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