Search

Home > AdExchanger > Why Semafor Embraces The B2B Publisher Mindset
Podcast: AdExchanger
Episode:

Why Semafor Embraces The B2B Publisher Mindset
Category: Business
Duration: 00:48:21
Publish Date: 2024-01-09 10:30:00
Description:

Reaching a scaled audience is important for publishers – but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with its readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
Total Play: 0