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Home > AdExchanger > The MRC May Be Old, But It’s Getting With The TV Program
Podcast: AdExchanger
Episode:

The MRC May Be Old, But It’s Getting With The TV Program
Category: Business
Duration: 00:52:05
Publish Date: 2023-12-12 10:30:00
Description:

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.
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