Search

Home > AdExchanger > Taking The Measure Of Measurement On TikTok
Podcast: AdExchanger
Episode:

Taking The Measure Of Measurement On TikTok
Category: Business
Duration: 00:43:57
Publish Date: 2023-12-05 10:30:00
Description:

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
Total Play: 0